Ahmad Fuaad Kenali FCCA:CFO, DRB-HICOM

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Continuous improvement – both for himself and colleagues – has been a mantra that Ahmad Fuaad Kenali FCCA, group CFO of DRB-HICOM, has lived by throughout his career.

DRB-HICOM group CFO Ahmad Fuaad Kenali FCCA lives by a very simple ethos – that to be successful in life and career one has to continuously learn, improve and add value in all of one’s endeavours. This philosophy has been the foundation for successfully executing the various roles and responsibilities he has held over a career spanning two decades.

‘You have to always want to continuously improve yourself in terms of knowledge and your contribution to the company and employer, says the 44-year-old. ‘So in a sense, you’re always hungry for knowledge, always hungry to add value to your employer and clients.’

It was this hunger that led Fuaad to DRB-HICOM. ‘The pull factor was the diversity of business and size of the group,’ he says. ‘It is possibly the largest conglomerate in Malaysia in terms of business diversity, with more than 100 active subsidiaries. The vast opportunities to add value and improve are what excite me about the role.’

Drawing on his own experience, Fuaad believes that the ACCA Qualification provides the essential building blocks and a solid foundation for an effective finance career. ‘The mandatory practical experience is intended to ensure that you will have an all-rounded finance and accounting exposure prior to becoming a full member of the ACCA,’ he says.

Fuaad began his career in 1994 with Arthur Andersen, where intensive audit experience provided him with a strong foundation in financial management. The fondness with which he speaks of his years in audit is palpable. ‘The learning and networking opportunities were extensive. What was fulfilling to me was that I could add value by helping clients resolve their accounting and internal control and, where appropriate, their corporate and business issues. The more technical and professional competencies I developed, the more value I could add to my employer and clients – continuously upgrading and improving along the way.’

‘I am truly grateful that throughout my career, I have been exposed to many interesting industries and corporate exercises as well as colourful personalities,’ he adds. ‘Though challenging, these have provided me with enriching experiences that have helped accelerate my development, both personally and professionally.’

This is an extract from an article in Accounting and Business Magazine, first published in November 2014. Read the full article

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