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Will social media make me famous?

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Maybe it will? It has for many other people - fashion bloggers, YouTube stars etc.

Social media can also make you famous professionally, as a trusted expert, a great thinker or professional guru.

And while it’s all good and well to have a LinkedIn page and a Twitter feed, this is not enough to make you ‘famous’. If you really want to excel in the digital world and create a professional brand that gets you noticed - by prospective employers, clients or just to boost your professional network and status as an expert - you need to do more.

A few pieces of housekeeping first

A professional brand identity above all else needs to be ‘professional’. You need to distinguish your personal life from your professional brand by thinking clearly about:

  • why you want a professional brand in the first place
  • what you want it to communicate about you as a professional
  • how you will communicate this
  • will you be able to commit to maintaining your brand?

Furthermore, this ideal or professionalism needs to emanate from the digital platforms you use. LinkedIn is a natural place for the vast majority of professionals to host a career-related profile. Facebook is ‘the’ place to keep your personal life, but it can also be applied professionally. Also, Twitter and Instagram are great tools for spreading professional views and supporting your other brand marketing efforts.

To put it simply, whichever platforms you choose to brand and promote your professional self, maintain them well, use them often, keep them fresh. Once this is a habit, you can then think about promoting them and really building your brand.


For this we’ll look at blogging, which is a great way to bring your professional brand to life and position you as someone engaged with your profession.

There are several ways you can go about this:


With its large global network of businesses and professions, LinkedIn is a great place to post a blog. If you receive enough likes and shares you may even see your post republished on LinkedIn’s Pulse blogging site, which will open you up to a wider audience, therefore more connections, greater interactions and engagement.

Ultimately, you blog on LinkedIn because you want to gain more followers, to grow your reputation within this network and/or to promote something - be it yourself or your company. Twitter then comes in useful to help promote the post to another set of followers once it’s been published. You’re essentially trying to market yourself remember, so spread the word and use social media to make some noise about it.

Take Afi Ahama, a financial analyst who uses LinkedIn to post blogs aimed at other junior professionals about how to maximise the experience of attending conferences or staying humble at a new job. Ahama’s likes amount up to nearly 100, but when you’ve been doing it long enough, you move into the influencer role on LinkedIn. These ‘influencers’ have thousands of followers and are very affective at using their personal brand to promote issues or attract business.

Guest posting

This is blogging for other people’s sites. A really good example is student’s blogging for ACCA. If you have a specific angle or something to offer the student community, you may be accepted, like Pantelis Fouli. ‘I blog for ACCA to make maximum impact on its students. I have vast experience of being a student and I want to share that knowledge in the hope of helping fellow professionals. It’s all about making sure that students know that they do not have to walk along this long path alone, help is always at hand.’ This has also helped Pantelis’s LinkedIn profile where he can repost blogs and share from other sites - Pantelis has over 5,000 followers on LinkedIn.

It doesn’t just have to be for ACCA - if your company has a blog, pitch ideas to the person responsible for maintaining it; if there’s a publication you like, see if they’ll let you post. Just remember it needs to be relevant, have a strong opinion and above all fit in with your professional identity.

Final notes

You don’t need to write essays. A blog can be short and punchy, roughly between 600 and 800 words is a good place to start. Remember that what you write about needs to be related to your brand - this means stay ‘on topic’, don’t write about something you don’t know about, write about subjects that will move you forward in the right direction by building your reputation in front of the people that matter.

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